Marketing

The ESD BGA course introduces the various strategic marketing concepts to help you identify and target public/private customers, building relationships and communication strategies. Identify the New York State Agencies with the largest procurement budgets so you can prepare your bid strategy. Attending industry conferences, and participate in industry events to increase your visibility among key players, and expand your network. Develop digital media strategy to promote your business website, Youtube, linked-in, videos, company brochure, and newsletters to promote company brand.

ACCESS

Access to this course and many more by applying to the BGA program. Learn more about this program here.

Class Starts On August 24, 2023

Learning Objectives

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Determining target markets & clients

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Conducting a SWOT Analysis

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What is your USP?

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Creating an opportunities forecast

Contact Hours

Contact Hours:

3 Hours

Real Life Application

Real Life Application:

Walk away with a digital game plan to launch your company brand to stand out amongs the competition

Ideal for

Ideal for:

Professionals who want to explore the core concepts of digital marketing

Professionals with little to no knowledge of digital marketing

ACCESS

"*" indicates required fields

A. APPLICANT BUSINESS

B. FORM OF BUSINESS:

1. FORM OF BUSINESS:*

2. IS THE COMPANY NYS MWBE:

MINORITY-OWNED*
WOMAN-OWNED*
MINORITY-WOMAN OWNED*
C. BUSINESS INDUSTRY:*
IS YOUR COMPANY CURRENTLY CERTIFIED WITH NEW YORK STATE?*

(This program is only available to currently certified NYS MWBE businesses. IF YOU ANSWERED “NO” TO B2, PLEASE DO NOT COMPLETE THE REST OF THIS APPLICATION.)

What codes are you certified under?

Please enter a number greater than or equal to 0.

SECTION 2:

Please check the areas where you believe additional training would help you to accelerate your business growth. You may choose more than one area, please align these responses with the answers provided in Section 2 and 3:

Check:*

SECTION 3: AFFIRMATION OF APPLICANT:

SECTION 4: UPLOAD

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Max. file size: 2 MB.
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Click yes or no if you have architecture, engineering, and construction clients.*
Click yes or no if your firm has worked with agency, developer, real estate, and project clients.*

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Business Growth Accelerator Application